OUR STORY

Phat Buddha is a fashion-forward, seamless-focused brand designed for your body, your movement. Born from yoga, fashion meets function with every piece, incorporating both style and comfort, from luxe details to impeccable fits.

We currently work with top tier retailers including Shopbop, Carbon38 and Bandier, as well as major fitness studios including Barry's Bootcamp, SoulCycle, Flywheel, Rumble and more.

We have been featured in major publications from the New York Times to Vogue, Elle, Shape, People Style, Glamour, Cosmo, Yoga Journal and beyond. Social influencers also love our brand, including @somethingnavy, @amandakloots, @manrepeller, and @stylists.to.a.t.

 

OUR DESIGN

Utilizing organic materials, our seamless technology molds to your body to move with your body and your movement. Our seamless fabrications boast a four-way stretch technology to mold to your body as you move. We incorporate UPF protection qualities to our fabrications for an added defense for outdoor workouts.

Our collection goes beyond the studio with our cool, cosmopolitan approach to activewear. Our fashion-minded styles achieve an undeniably high-fashion edge with attention to color and high-end design elements while still maintaining comfort and wearability.

 

OUR FOUNDER

Born and raised in New York City, Alissa Benishai graduated from Stern at the impressive age of 19. Her first career in the “city that never sleeps” landed her in real estate development. Alissa's then lifestyle revolved around high-stakes deals, parties and beyond until her dreams were almost swept away. In a pivotal moment of realization, Alissa opened her eyes to a much-needed new approach to both life and career.

In 2009, Alissa said goodbye to her lifetime in New York and traveled to Hawaii to begin a three-month intensive Bikram yoga training. It was here that she found both her peace and passion in life and returned to New York to transform it into what was born as Phat Buddha, a one size fits all activewear brand. Since then, Alissa has evolved Phat Buddha into more than just a wardrobe for the studio.